Betsi Jordan

In celebration of our 30th wedding anniversary, my sweet husband offered to reset a diamond  that had been in his family for years as a gift for me. I was so excited and immediately went online to get ideas. I found one that I liked but was not comfortable purchasing something this important online. I visited several jewelers in Columbia but still couldn’t find anything similar to the one I’d found online. Then I remembered Unforgettable, who was right down the street from my office on Devine. Bill could not have been more helpful. He had a nice selection of unique settings at very reasonable prices. I tried on many of them but couldn’t make up my mind.  So Bill offered to take pictures of the ones I liked and email them to me. Within about an hour I had professional looking pictures to show my husband and to study in making my decision.

The following week I took a friend back into the store with me and she confirmed my decision. Interestingly enough, the one I chose had not been one I had initially picked from the case but one that Bill suggested I try based on it’s uniqueness and how he felt it would work with our diamond. Less than two weeks later I had my beautiful ring (complete with appraisal) and am more thrilled with it than I could have ever imagined.

I have gotten so many compliments on it and have almost wrecked my car twice looking at it while driving. I would highly recommend that anyone looking to purchase jewelry visit the folks at Unforgettable. They are knowledgeable, friendly, not pushy and will make your buying experience as special as the keepsake you are purchasing!”

Jenifer Krueger

I wanted to follow up and let you know how happy I am with the recent experience at Unforgettable!  You were so delightful to visit with and I appreciated your patience, input and guidance in working through a custom-made process. The experience put me at ease and the anticipation was in seeing the end result, with which I was so pleased! From the 1st time we talked about ‘ideas’ to the final product, the box it was presented in and the note of thanks afterwards, everything was just ‘top notch’. I’m glad to know we have a place like this in Columbia that provides such quality service and results. Thanks to you for adding to the joy of the experience!!”

Reid Mixon
I worked with Bill to find an engagement ring and wedding ring in July 2011. Bill is a very personable, trustworthy, and reliable person who will do anything for his clients. He is an expert in his field who ensures his clients will get the highest quality product for the best price. He personally works with his clients to find the perfect fit for them. I would recommend Bill to anyone for any piece of jewelry they are looking for.”
Dave Baer
Just wanted to thank you and let you know she said ‘yes!’ She said the ring is perfect and exactly what she wanted. The proposal was beautiful and the entire day was just ideal! I really appreciate your honesty and wonderful customer service. It was refreshing to work with you on this important purchase. You truly are a step above the rest and you have earned a customer for life.”
Brandon Davis

Unforgettable Fine Jewelry made our experience so memorable and yet so simple. Lacy and I knew we were in the right place when we came to you. The ring is very stunning and unique; it was exactly what we were looking for. We cannot thank you enough for making this a truly unforgettable moment in our lives. We will be customers and supporters for life.”

Adam Mihm

Unforgettable and their excellent staff made buying an engagement ring fun for me. They are not at all pushy and their attitude was not ‘here is what we have’, it was ‘what do you want?’ Bill took the time to work with me to design a ring that far exceeded my expectations, and I would highly recommend their services.”

Halsey Schreier

I can safely say that without the help of Bill and the rest of the staff at Unforgettable the process of selecting an engagement ring, diamond and wedding bands may have been a forgettable experience.  I didn’t know much about the process and Bill took the time to sit down and educate me on what exactly I/we needed to be looking for. Bill explained the different types of diamonds and how the various aspects of each diamond are rated. Over the course of about a month we examined numerous diamonds, until we found the right one. The setting was fairly easy, because I had a decent idea of what I was supposed to be looking for, but Bill’s guidance has created a ring that my wife will always love. The wedding band process was a bit easier, but it was nice to know that Bill and the rest of the staff would take the time to answer all of my questions, no matter how trivial they may seem. I have and will continue to work with Bill and Unforgettable for all of my jewelry needs, because I know that every time I walk into the store I’ll find exactly what I’m looking for and will be leaving with a black and gold box.”

Karen Geyer

My colleagues and I called the store in desperate need of a last minute gift. Even more crazy, the gift needed to be related to the law…or a monkey. Bill took my 300 phone calls with extreme patience and agreed to pick up the perfect gift (a monkey figurine) from another location. He had it in the store just a few hours later. By 5:30 pm, we had our gift and presented it to the recipient at her going away party. She cried!!! Thank you all so much for your help. You are amazing!”

Stephen Parrish

Bill helped me make the process of buying an engagement ring incredibly easy. His prices are also too good to be true. I almost didn’t go into his store for fear of high prices. He was lower than anywhere else. But price is not the only thing good about Bill and his store. It is a first class operation and Bill will help you with whatever you need. I am a customer for life!”

Nicole Kase Bookstaver

The other day we were doing our wedding food tasting and our coordinator asked, ‘Wow, did you just get your ring cleaned?’ I replied, ‘No, that’s just it’s natural state!’ We’ve been so pleased with everything. Thank you so much!”

Travis Blayton

I would like to thank you for everything you did for Emily and me. The ring is AWESOME and Emily loved it. You guys are hands down the best in Columbia!”

Monica Ryskamp Ray

A box from Unforgettable brings me the same excitement as a box from Tiffany’s!”

Brian Krouse

Thank you so much for working with us on Haley’s ring. I haven’t seen her this excited in a very long time. You did a great job and I will recommend you to everyone that has a jewelry need. I cannot thank you enough for taking such good care of us!”

Allen Lindholt

Working with Unforgettable Fine Jewelry was a real pleasure! I was wary when first looking to buy an engagement ring for my girlfriend because I had no idea what to look for in a diamond and did not want to get tricked by one of the larger national chain jewelry stores. I was quite surprised when I first arrived at Unforgettable because before I looked at any stones or settings, Bill gave me an approximately ten minute class on what to look for in a ring. I could tell he was genuinely concerned with getting me the right ring for my specific situation. In addition to all that, he gave me several things to think about when planning my proposal. Talk about a one-stop shop! The service was not the only thing that was great, the prices were very reasonable too. This jewelry store doesn’t try to make you spend more than you are ready to spend as I experienced with some of the larger chains. They worked within my budget and helped me find exactly what I needed. If you are a guy looking for that perfect ring for your girlfriend, I would definitely recommend the team at Unforgettable Fine Jewelry.”

Jacob Watson

To set the scene, my name is Jacob Watson and I am a soldier in the U.S. Army stationed at Fort Jackson, South Carolina. Also, duly noted, I am in love with a gift from God… I never thought a normal day of running would lead to purchasing an engagement ring, but it did. I just could not pass the ideal ring for Katie. I purchased a ring for the love of my life to symbolize our eternal love bound by trust.” Read Jacob’s Story

Unforgettable Jewelry: A Gallery of Fine Jewelry & Gifts